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How to Attract Youth Players?

I, the author, is writing this as a youth player who is trying to get his friends to play bridge too.

 

Thinking about it, I am not sure what is the best way to display bridge in a way to attract people.

 

Should bridge be viewed as:

1. A complicated game meant for smart people

2. A fun and social game

3. Competitive

4. Easy and relaxing

 

Would people find card-play and suit combinations more interesting than bidding and conventions, or is it the other way around?

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