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"Social media"

I keep hearing, "Oh we have to find a better (any) way of communicating what bridge is all about to today's youngsters and their parents. We're talking, say the 35 and under crowd. 

"Social media" I am told is how people do that (communicate) these days. As someone who thinks emailing and blogging (is that what this is?) on BW is what they're talking about, I am not in a position to agree or disagree. The few times Honors tried to use Facebook for promotional purpose have fallen totally flat.

Are there others out there that think we may be under utilizing a valuable and perhaps relatively inexpensive way for the League to reach out to this age group? If so, can they recommend someone that might fill this position?

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