What is a ‘convention’?

What is the meaning of the word ‘convention’ in bridge? The official Laws of Duplicate Bridge 2017 contain not a single occurrence of this often-used term, let alone a definition. Is ‘convention’ synonymous with ‘artificial call’ (which is defined in the Laws)? Or is a ‘convention’ just any agreement, artificial or natural?

‘Convention’ is just another term for ‘artificial call’

‘Convention’ is any agreement, artificial or natural

Other (feel free to explain)

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