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What should be the ACBL priorities?

As guest on In the Well, Jay Whipple stated that the ACBL priorities are:

#1 Membership growth

#2 Membership growth

#3 Membership growth

Even if one accepts the focus on Growth, is the metric one wants to use the number of members (how I interpret the repeated phrase, Membership Growth)?  I would suggest that a better metric for growth is Number of Sessions of Bridge Played, a metric which encompasses not only gaining new members and retaining existing members, but also making the game more desirable for Members.

Sadly, the guest appearance has ended before I could post. 

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