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All comments by Samantha Punch
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“it is possible Mind Sport could work, but I fear zero traction in the Americas. We have not been part of that conversation at the household level as best I can tell.“ Then isn’t it time for that to change? Something different needs to happen to raise the profile of bridge beyond our world…
Nov. 26, 2019
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I do agree that we need to consider clarity versus quirkiness, given that we are trying to raise the profile of the game beyond our community.
Nov. 26, 2019
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Thanks all, this has been really helpful and has given us lots of ideas of names for smaller studies as well as for the umbrella project name. Thanks to all the suggestions we even have the names of the drop down menus for our new website! So please don’t use any of the names for other bridge things until you’ve heard which ones we will be using as we are going to incorporate several of them.

Obviously the final choice of the main name will not please everyone but we have got a wide range of feedback (via email and Facebook too) from players, non players including young people, students, researchers and bridge organisations, and we have listened hard to all the comments. We are close to making a decision.

The big reveal will take place at the KBA Pro-Am fundraiser in London on 20 Feb. You can see the experts up for auction here:
https://www.jumblebee.co.uk/keepbridgealiveproam20february2020

If anyone happens to be in London around then, we’d love to see you there. It’s going to be a fun evening with celebs, juniors, pros and ams all celebrating our great game. And of course if you can’t be there but would like to donate, the crowdfunder remains open and your support for the KBA work is hugely appreciated:
https://www.crowdfunder.co.uk/u5c0e5e7810869
Nov. 26, 2019
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It is also too similar to BridgeLife which I forgot is Stefan Skorchev’s company that runs BridgeCloud, so we couldn’t use that anyway. It also sounds a bit like a Bag for Life, and as Peg suggested, it has connotations associated with longevity and old age which could be off putting for young people. So although it’s winning here, I don’t think we can use it.
Nov. 26, 2019
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One of my students has suggested that this would be more catchy: “Bridging: A Mind Sport for All”; as it gets across the mind sport bit, whilst avoiding the immediate negative assumptions about ‘Bridge’ as a game for older people (where young people just switch off when they hear the word…). I like it.

But then again, as a sociologist, I'm all for inventing new words and making them popular which is why I like the term ‘bridging’ as I think it could catch on. I do think that ‘Bridge’ can cause many people to immediately back-off, whereas the act of ‘bridging’ as a mind sport, might raise their curiosity to find out more.

'Bridge: A Mind Sport for All' is closest to what we're trying to do, but is a little on the dull side - ‘Bridging: A Mind Sport for All’ has the quirky factor and gets at the social connection aspect of the partnership and community-building game.
Nov. 24, 2019
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Bridging Minds
Bringing together minds that play and minds that care about the future of the mind sport. ‘Bridging’ is also the act of playing the card game - are you bridging tonight? Do you have a bridging mind?

What do you think?
Nov. 24, 2019
Samantha Punch edited this comment Nov. 24, 2019
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That’s why I like the name ‘Bridging Minds’ as it reflects the coming together as well as the mind sport aspect, as well as the act of ‘bridging’ - playing the game. I see that it is a little quirky but would like to think that it might catch on…

The coming together is not only the bridging of Minds who play bridge but also the minds who are trying to promote bridge, ie the people who ‘mind’ about the survival of bridge. Apologies for the many posts but we’re still grappling with this and a decision will need to be made soonish!
Nov. 24, 2019
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We have broad aims to promote bridge to all ages as a result of research projects, so there will be different smaller studies aimed at different age groups, but the overall research spans across the life course.

We’re not marketing bridge as such but are working with bridge organisations who will use the research for those purposes. So I’m not convinced we need a jazzy name to sell bridge but a research project name so we can be taken seriously by organisations such as Alzheimer’s or local governments/schools/employers who might consider investing in bridge.

We are more likely to work with funding agencies or policy to try to get bridge recognised as a mind sport with social and health benefits. I think there might be separate names devised later for promoting bridge to different age groups.
Nov. 24, 2019
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There is a problem for using adjectives like best or greatest for an academic project where there isn’t research evidence that can back up such a claim.

We are focusing on the research side of things even though the intended outcome is to use research findings in collaboration with bridge organisations to promote bridge.

I agree that the suggested names lack ‘punch’ and am beginning to wonder if perhaps we should stick with KBA. The acronym has a nice ring to it (unlike most of the others e.g. BAMSFA) and it is a recognised name now. It also refers to what we’re actually trying to do, compared with the other names that don’t really reflect the project aims.
Nov. 24, 2019
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Such names could be used for more specifics projects aimed at young people rather than becoming the umbrella name for the wider research projects.
Nov. 23, 2019
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Bridge the greatest game is a great name for promoting the game to young people. However a big part of what we’re trying to do is to establish the sociology of mind sports as a new academic field for teaching and research. So we’re trying to locate mind sports academically between the sociology of sports and the sociology of leisure which are existing fields. Referring to it as a game rather than a mind sport dilutes this endeavour.
Nov. 23, 2019
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The ACBL (and the ACBL Educational Foundation) have both given very generously to the Keep Bridge Alive campaign. When I met with both at the Spring national this year, I was impressed by their enthusiasm to support and be involved in the Keep Bridge Alive work. The KBA team are looking forward to developing a partnership with them and working with them as part of the new global KBA network.

All bridge organisations have their challenges but their willingness to work with ‘outsiders’ (e.g. academics based in Scotland) indicates a commitment to embrace innovative approaches to addressing certain issues. The ACBL and the ACBL Educational Foundation were quick to see the value in developing academic research that can be applied to promote bridge in schools, universities and work places as well as be used to persuade local governments to invest in mind sports.

Personally I wish many other NBOs would be as open minded and supportive of such new initiatives to help raise the profile of our game. I’m currently in Oslo after an amazing first meeting of the global KBA network with bridge federations and colleagues from Norway, Sweden and Denmark. Miriam Snellgrove (the newly employed KBA researcher) and I are looking forward to replicating today’s inspiring discussions at the Spring national next March with colleagues from the ACBL and the ACBL Educational Foundation (not set up yet but I’m confident will happen).

Miriam, an excellent non-bridge playing sociologist, will post here soon on BW about her first encounter with the bridge community. I’m so lucky to work with such a great KBA team and we’re hoping other NBOs will want to follow the ACBL, NBF, SBF, DBF, ABF, IBU and SBU by joining the KBA network.
Oct. 25, 2019
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The Director of IMSA (international mind sports association) wasn't too impressed when I met with him in China the other week. Previous BW threads on KBA have been quite negative about it as it isn't the impression we want to give to those we are trying to sell the benefits of the game to. And many players haven't held back in their views of the name when talking to me - it's awful etc! But there have been quite a few who say they like it.

It certainly suggests the game is struggling to recruit, and whilst that is a reality in many places, we should perhaps have a more positive project name when promoting bridge beyond our community.

I like KBA and it will continue to serve its purpose in terms of raising money within the bridge world (in order to address bridge's image problem and work towards new approaches to growing the mind sport). However, I can also see that a more positive brand name could help to transmit the ways that bridge can be life-enhancing (rather than remind us of survival struggles).

Bridge a Life-enhancing Mind Sport? - nah, doesn't hit the spot either… Time to contact my marketing pal…
Oct. 16, 2019
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Bridge A Mind Sport for Life (terrible acronym though!)
Oct. 16, 2019
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The tricky thing is we won't necessarily know which ones you think are pretty good or pretty terrible until one gets decided. Then we will hear quite quickly what an awful decision has been made! We have a near impossible task of finding something that all stakeholders are ok with.

We also have to bear in mind that this is linked to academic research as well as new bridge players of all ages and the wider practice of the bridge community, so it needs to be something that doesn't only appeal to young people.

It has to be an overarching name that will then encompass the global network, the advisory board and different bridge projects targeting different ages groups (these smaller projects can have different names so suggestions here will be useful for those later on) as well as linked to our endeavour to establish the sociology of bridge and mind sports as a new academic area for teaching and research.

We will also use the big overall project name when submitting project proposals to research funding bodies or organisations like Alzheimer's Society or to local governments.

Some of the suggestions also seem to be mixing up a project name with a slogan or strap-line, so that might be why some end up being used as slogans as part of different bridge projects rather than as the umbrella name which captures all the ‘Keep Bridge Alive’ (KBA) work.

So it needs to be acceptable to academia, policy and practice which includes a range of stakeholders with different interests/agendas. It is also helpful if the acronym is easy to say and/or spells out something useful which doesn't currently exist. So although Keep Bridge Alive hasn't been everyone's favourite, KBA has a nice ring to it…

It is worth us taking our time over this as the name will likely be used for KBA funded work over the next ten years or so (so far the successful fundraising endeavours have enabled us to fund 2 years work, we have plans for applying to other sources and research grants for the work after that).

Hence, not an easy task coming up with a suitable name but we really appreciate all the input, thanks!
Oct. 16, 2019
Samantha Punch edited this comment Oct. 16, 2019
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Well I think we might have it - a young Scottish player, Martin Stephens, has just suggested: Bridge Inspires. What do you all think?
Oct. 12, 2019
Samantha Punch edited this comment Oct. 12, 2019
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Bridge 4 the Future

Bridge 2 the Future

Then we could use a card for the number in the logo
Oct. 12, 2019
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Something that reflects the intergenerational nature might work, such as Bridging Generations or Bridging Generations and Communities. It is also a name that probably needs to make sense in an academic research context as well as for practice. But catering for research and practice might be tricky.

More from the researchers:
Building Bridge Communities - but gives us the BBC!
Bridge Initiatives
Engaging Bridge Minds
Bridge Minds
Bridging Communities
People Make Bridge (too much like People Make Glasgow)
Thinking Bridge
Minds across the bridge
Bridge Brains
Bridge Brilliance
Bridge Heads
Bridging Lives
Bridge Stories
Bridging Narratives
Connecting bridges
Building Bridge Connections
Connecting through Bridge
Bridging Minds
Oct. 12, 2019
Samantha Punch edited this comment Oct. 12, 2019
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Yes definitely ideas from younger players would be great. The projects are aimed at getting more people of all ages playing but in particular we want to attract more participation from young people.

We need a name that can encompass all the bridge work across the lifecourse, as it would be too confusing to end up with lots of different names. However we could have tailored slogans for different age groups. Someone recently suggested “You’re never lonely if you play bridge”.
Oct. 12, 2019
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Make Bridge Great Again? Although one of the research team (Ashley Rogers who came up with KBA) has pointed out that, like KBA, that suggests it’s not already great…

Or someone on Twitter suggested Bridging Together. Research bodies do like a good acronym and a bridge related one like BID or something similar could be good.

Building Bridges?
Building Bridge?

An SBU junior commented on Facebook: “Choose a name that sells bridge on its own merits - that it's a really good card game. There are enough young people interested in that for its own sake.”

I like the idea of a name that reflects that it’s a great mind sport…
Oct. 12, 2019
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