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All comments by Tom McGuire
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What's next? A poll tax?
July 20
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Ed, you need to turn on your sarcasm font. :)
May 25
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I hope that Carol will consult with an attorney experienced with age discrimination. “Too old, too much salary” is not an excuse for termination.
May 25
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Well, when you drop $2 million here, $600K there and another $500K on a legal settlement, you have to cut back somewhere. Oops, almost forgot paying out two years salary for firing the CEO without cause.
May 24
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If you're up for a thrill, the VooDoo Zip Line at the top of the Rio Hotel was a hoot. Saw Penn and Teller there (got invited on stage for a trick) and topped off the evening with the ride from 10 stories or so. Got the blood pumping. Try this coupon. https://www.groupon.com/deals/voodoo-zipline-experience-16?utm_source=google&utm_medium=cpc&utm_campaign=us_dt_sea_ggl_txt_ttt_sr_cbp_ch1_nbr_k*rio%20zipline%20experience_m*b_d*las-vegas-RTC-Root_g*RTC-voodoo-zipline-experience-16-BROAD_c*341727809716_ap*1t2_t*kwd-603956052707&loc_physical_ms=9032067&loc_interest_ms=9030790&template=ETA1&gclid=EAIaIQobChMIubTrk9mU4gIVGLvsCh2xDAE6EAAYAiAAEgLotfD_BwE
BTW, I have no affiliation other than I lived to tell the tale.
May 11
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Really, ACBL BOD, really? This is a ridiculous excuse to fire someone.
March 26
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How about all experts/pros boycott the event?
March 24
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Don M. In advertising/marketing we spend a lot of time and angst writing what is called a “Creative Brief.” It usually includes the answers to these questions. “Why are we advertising?” “Who are we talking to?” (Include everything you know about them, demographics, psychographics, etc.) “What do they think about our product now?” “What do we want them to think” “Why should they believe us?” (Sometimes called Permission to Believe, or just “Proof”.)“What is the SINGLE most important idea we need to communicate to them?” “Where do we reach them?”

I have a feeling that someone at some time went through that exercise with the ACBL, but it went nowhere when presented to the Board of 25 know-everythings.
March 16
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Word has some graphics capabilities. The table function can get you your grid in 2 seconds.
Jan. 6
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Very amusing. Thanks for sharing.
Dec. 17, 2018
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“The nexus of professionalism and cheating is fully disturbing.” Yes, indeed.
Dec. 11, 2018
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“To me, a convicted cheater with any redeeming qualities at all would be so shamed that he would bar himself for life.” Well said, Karen.
Dec. 11, 2018
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This is true. The equivalent of press releases on a Friday before a holiday. The objective is to bury the truth.
Dec. 11, 2018
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Simon, very funny as to the inflections. But that is good acting – making it real. If I were on set as a consultant I would have done exactly the same. However, in real life, I was always amused/infuriated by “one heart”, “a heart,' ”I'll bid hearts“ etc. Reminds me of the old saw, ”Can I have a review with all of the original inflections?"
Nov. 9, 2018
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George Burns. I regret that I didn't ask for a game when I did a series of commercials with him in the 80s.
Nov. 7, 2018
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Randy, I have no disagreement with what you say. It would be a herculean undertaking that wouldn't satisfy everyone. My point is that decisions like the software issues, Hawaiian junket, tolerance of unethical pairs, the pursuit of Olympic status and other stumbles is that the league may self-destruct and cause a new, perhaps better, organization to arise.
Oct. 17, 2018
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Perhaps we should take a cue from those who say that government should be starved to the point that you can drown it in the bathtub. If the ACBL fails because of decisions like funding these BoD junkets (and going to venues where it can't make a profit) it may simply achieve the goal of replacing the league with an organization that is smarter, better, and customer-focused more quickly.
Oct. 17, 2018
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Yes, the Internet and Air BnB have contributed to the problem, but could the root cause be the greedy BoD? Perhaps, like the “Names” at Lloyd's of London they need to reach into their own pockets to make up any shortfall.
Oct. 16, 2018
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CRM is a complicated area. Basically, it can be anything from soliciting customers, to tracking every interaction with the potential customer until you make a sale, to every interaction the now customer has with your company. It can track what they see, when, how many times, and when and how they reacted to your efforts. It can follow up with additional incentives, get “lost sheep” back into the fold, and generally, document the relationship so that strategies and tactics can be put in place to grow your business. Those strategies and tactics and be individualized and some of the broader lessons can be put to use to attract a wider clientele. There are a lot of flim-flam artists in the segment, but the idea is sound. Now, is it right for the ACBL and how did they blow half a million dollars? Those are interesting questions.
Oct. 11, 2018
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I doubt if the venue is the reason for the seemingly paltry North American participation. Could it be disillusionment with the WBF, its response to cheating, and has been noted here, the drug regulations that would require physicians to sign off on the medications taken by the over 50 set? Maybe The Olympic Movement has backup lights on in America.
Sept. 14, 2018
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